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  Importance of backlinks in off page seo | SEO company in Kochi As endorsements from other websites, backlinks are an essential component of off-page SEO since they tell search engines that your material is reliable and worthwhile. An authority website can be greatly increased by high-quality backlinks, which raises the website's position in search results. They increase the amount of people that visit your website by driving referral traffic. When evaluating a website's relevance and credibility, search engines such as Google take into account both the number and quality of backlinks. Backlinks from reputable, pertinent websites, on the other hand, are given more weight than those from unreliable sources. Your web presence can be improved by obtaining backlinks through outreach, guest blogging, and the creation of quality content. On the other hand, getting backlinks from irrelevant or spammy websites can hurt your SEO efforts .  A diverse backlink profile tells search engin

A social media marketer focuses exclusively on managing and growing a brand's presence on platforms like Facebook, Instagram, and Twitter. In contrast, a digital marketer has a broader role, covering not just social media but also SEO, email marketing, content creation, and more. If your goal is to enhance social media engagement and build a community, a social media marketer is ideal. For a comprehensive online strategy across multiple channels, a digital marketer is the better choice. Ultimately, the decision depends on your specific business needs and objectives.